Robinsons launches condo for 'yuppies'
GOKONGWEI-LED property developer Robinsons Land Corp. has launched a new condominium project in the Ortigas central business district.
The Sapphire, a two-tower residential development, targets young professionals used to a "metropolitan lifestyle."
Each tower will have 38 storeys and about 400 units each, Mybelle V. Aragon-Gobio, vice-president for business development of Robinsons Land, said in a briefing on Tuesday.
"[Total sales value] is P1.5 billion per tower," Ms. Aragon-Gobio said, adding that the first tower would be completed in 2015.
The Sapphire falls under the Robinsons Residences brand that builds condominiums in central business districts. Robinsons Land operates under four brands -- Robinsons Luxuria for the high-end market, Robinsons Residences, Robinsons Communities for the middle-income segment, and Robinsons Homes for house-and-lot developments in the provinces.
Profits of the listed Robinsons Land rose by 11% in the first half to P2.59 billion due to mall expansion.
For details on The Sapphire, please contact Reby Ramirez @ +63 916.4044.555 / +63 922.883.9308 / +63 919.699.3572 or e-mail her at reby_ramirez@yahoo.com.
Source: Businessworld, 31 August 2010
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